Ingqondo ebangela ukunyusa intengiso ngeempawu zedijithali

Ukutsala ingqalelo yabathengi yinto enye. Ukugcina loo ngqalelo nokuyiguqula ibe yintshukumo kulapho kukho umngeni wokwenene kubo bonke abathengisi. Apha, uSteven Baxter, umseki kunye ne-CEO yenkampani yeempawu zedijithali.IMandoe Media,wabelana ngengqiqo yakhe ngamandla okudibanisa umbala nentshukumo ukuze kubanjwe, kugcinwe kwaye kuguqulwe.

Iimpawu zedijithaliiye yaba sisixhobo esibalulekileyo ngokukhawuleza kwintengiso yophawu, inikezela ngenye indlela engabizi kakhulu, esebenzayo neguquguqukayo endaweni yeempawu zemveli eziprintiweyo. Njengoko uphando lubonisa ukuba iziboniso zedijithali zinokunyusa intengiso ephakathi ukuya kuthi ga kwi-47 ekhulwini, akumangalisi ukuba amashishini ayamkela obu buchwepheshe.

Eyona nto ibalulekileyo ekuphuculeni amandla okuthengisa kukuqonda ingqondo engasemva kwento ebamba ingqalelo, egcina umdla kwaye iqhubela phambili isenzo. Nantsi indlela yokuhlalutya amaqhinga engqondo ekufuneka wonke umthengisi awasebenzise ukwenza imiqondiso yedijithali enefuthe elikhulu eguqula ingqalelo ibe yintengiso.

Amandla ombala

Umbala awupheleli nje ekujongeni ubuhle.Ingqondo yeNdlebe yokuThengisa ebamba ingqalelo yethu, umbhali, isithethi kunye noprofesa kwiHult International Business School kunye neHarvard University School for Continuing Education,UDkt. Matt Johnsonicebisa ukuba umbala sisisusa sengqondo esichaphazela ukuqonda nokwenza izigqibo: “Ingqondo ngokwemvelo ithambekele ekugxileni kwizinto ezibonakala zingafani. Nokuba zimhlophe xa zithelekiswa nomnyama okanye into engashukumiyo phakathi kwentshukumo, umahluko uqinisekisa ukuba into ebonakalayo iyavela.” Olu lwazi lubalulekile ekwenzeni imiqondiso yedijithali etsala ingqalelo, ingakumbi kwiindawo ezixineneyo okanye ezixakekileyo.

Imibala eyahlukeneyo ivuselela iimvakalelo ezahlukeneyo. Umzekelo, umbala oluhlaza okwesibhakabhaka unxulunyaniswa nokuthembana nokuzinza, nto leyo eyenza ukuba kube yinto ethandwayo kumaziko emali kunye neenkampani zonyango. Umbala obomvu, kwelinye icala, ubonisa ukungxamiseka kunye nomdla, yiyo loo nto usetyenziswa rhoqo ekukhuthazeni ukuthengisa kunye nokukhupha iimpahla. Ngokubandakanya umbala ngobuchule, abathengisi banokulungelelanisa iimpawu zabo nophawu lwabo ngelixa belawula iimvakalelo zabathengi ngobuchule.

Iingcebiso ezisebenzayo:

• Sebenzisa imibala enemibala egqamileyo kwimibhalo nakwimvelaphi ukuze uphucule ukufundeka nokubonakala.
• Tshatisa imibala neemvakalelo okanye izenzo ofuna ukuzivuselela – luhlaza okwesibhakabhaka ukuthembana, obomvu ukungxamiseka, oluhlaza ukuqaphela indalo.

Ukudala ubizo oluqinileyo lokwenza into

Uphawu olubukekayo lubalulekile, kodwa ubuhle abuyi kukhuthaza intengiso ngokwalo. Zonke iimpawu zedijithali ezintle kufuneka zilungiswe ukuze zikhuthaze isenzo ngokusebenzisa isimemo sokwenza isenzo esihle (i-CTA). Umyalezo ongacacanga ofana nokuthi “Isivumelwano esihle kakhulu sekofu namhlanje!” unokutsala ingqalelo kodwa awuyi kuguqulwa ngempumelelo njengengxelo ethe ngqo nefanelekileyo.

I-CTA eqinileyo kufuneka icace, inyanzelise kwaye ingxamiseke. Enye indlela esebenzayo kukusebenzisa umgaqo wokunqongophala. Iindlela ezi-4 zokusebenzisa ukunqongophala ukuze ukhuthaze kwaye uphembelele abantu: Indlela yokwenza ukhetho lube luhle ngakumbi okanye lube nomtsalane ngokulwenza lube lunqabile,UGqr. Jeremy Nicholsonichaza ukuba amaqhinga okunqongophala, anjengokubonwa njengokungabikho kweenkonzo okuncinci, imfuno ephezulu kunye namathuba akhethekileyo okanye alinganiselweyo exesha, zezinye zezona ndlela zisebenzayo zokuqhuba intshukumo yabathengi.

Ngokudala imvakalelo yongxamiseko, ukuthandwa okanye ukuzikhethela, abathengi banokuthatha amanyathelo ngokukhawuleza, besoyika ukuba banokuphoswa. Umzekelo, i-CTA efana nokuthi “Kusele abahlanu kuphela ngeli xabiso – thatha amanyathelo ngoku!” inomtsalane ngakumbi kunebinzana eliqhelekileyo elithi “Fumana eyakho ngoku.”

Nangona i-CTA enamandla ibaluleke kangaka, kubalulekile ukuba ungadlali kakhulu ngamaqhinga okunqongophala. Ukusebenzisa rhoqo amabinzana anje ngokuthi “Usuku olunye kuphela!” kunokukhokelela ekuthandabuzeni nasekunciphiseni ukuthembana kwibhrendi yakho. Ubuhle beempawu zedijithali bukuguquguquka kwayo – ungazihlaziya ngokulula ii-CTA ukuze zibonakalise utshintsho oluvela ngexesha langempela kwaye ugcine ubunyani bazo.

Ukutsala ingqalelo ngentshukumo

Ngokwembono yesayensi yokuziphatha, intshukumo idla ngokubonisa ingozi okanye ithuba elinokubakho, ngoko ke ngokwemvelo itsala ingqalelo. Ngenxa yokuba iingqondo zethu zihlanganiswe ngolu hlobo, umxholo onamandla odibanisa ividiyo, ii-animation kunye nezinye iziphumo sisixhobo esinamandla kakhulu seempawu zedijithali. Ikwachaza isizathu sokuba iimpawu zedijithali ziphumelele kwiimpawu zendabuko kuzo zonke iindlela.

Ingqondo yokuziphatha iyakuxhasa oku, igxininisa indlela imifanekiso eshukumayo engagcini nje ngokubamba ingqalelo kodwa ikwaphucula ukugcinwa kwayo ngokubandakanya ukhetho lwababukeli kwibali nakwisenzo. Ukubandakanya izinto ezinemifanekiso efana nokuskrola umbhalo, iividiyo, okanye utshintsho oluncinci kunokukhokela ngempumelelo amehlo omthengi kwimiyalezo ephambili.

Oku kusenokuvakala kuyinkimbinkimbi, kodwa inyani kukuba iimpawu zedijithali zibalasele ekwenzeni oku kube lula.Iimpawu zedijithaliIzixhobo ze-AI zivumela amashishini ukuba afake uluhlu lweziphumo ezahlukeneyo ezenza ukuba iziboniso zawo zingakwazi ukutyeshelwa ngaphandle kokuhlawula abayili bemizobo ababizayo. Olu buchule bokudala nokutshintsha iziboniso zedijithali kwimizuzu embalwa lukwenza kube lula ukubona ukuba yintoni esebenzayo nengasebenziyo, okuvumela iimpawu ukuba ziphucule imiyalezo yazo ngokuhamba kwexesha kwaye zifumanise ukuba yintoni kanye etsala ingqalelo yabathengi.

Indlela yokusebenzisa intshukumo ngokufanelekileyo:

• Gxila kwintshukumo egudileyo nenenjongo endaweni ye-animations eyoyikisayo. Intshukumo eninzi kakhulu inokuphazamisa okanye iphazamise ababukeli.
• Sebenzisa utshintsho olutshintshayo ukugxininisa ii-CTA okanye ukuqaqambisa izibonelelo ezikhethekileyo.
• Balisa ibali ngemifanekiso yakho – abantu bakhumbula amabali ngcono kakhulu kuneenyaniso ezizimeleyo.

Ukwenza imiqondiso yedijithali enefuthe kuyisayensi kunye nobugcisa. Ngokusebenzisa amaqhinga engqondo, unokuphakamisa ukuthengisa kwakho ukuze ubambe abathengi, ulungise izigqibo kwaye uqhubele phambili ukuthengisa ngendlela ongazange uyibone ngaphambili. Nje ukuba uziqhelile ezi zicwangciso, uza kubona ukuba kutheni imiqondiso yendabuko eprintiweyo ikhawuleza ibe yinto yexesha elidlulileyo.