Ukubamba ingqalelo yabathengi yinto enye. Ukugcina loo ngqalelo kunye nokuyiguqula ibe yintshukumo kulapho umceli mngeni wokwenene kubo bonke abathengisi. Apha, uSteven Baxter, umseki kunye ne-CEO yenkampani yeempawu zedijithaliMandoe Media,wabelana ngolwazi lwakhe kumandla okudibanisa umbala kunye nentshukumo yokubamba, ukugcina kunye nokuguqula.
Iimpawu zedijithaliiye yakhawuleza yaba sisixhobo esibalulekileyo ekuthengisweni kohlobo, inikezela ngexabiso elisebenzayo, elisebenzayo kunye nelinye eliguquguqukayo kwimiqondiso yemveli eshicilelweyo. Ngezifundo ezibonisa ukuba imiboniso yedijithali inokunyusa intengiso ephakathi ukuya kuthi ga kwipesenti ezingama-47, ayimangalisi into yokuba amashishini amkela obu buchwepheshe.
Isitshixo sokwandisa amandla okuthengisa silele ekuqondeni isayikholoji emva kwento ethimba ingqalelo, igcine umdla kwaye iqhube intshukumo. Nalu ulwahlulo lwamaqhinga okusebenza ngokwasengqondweni umthengisi ngamnye ekufuneka ewabophelele ukwenza imiqondiso yedijithali enempembelelo ephezulu eguqula ingqalelo ibe yintengiso.
Amandla ombala
Umbala awukho malunga nobuhle kuphela. KwiIPsychology yendlela iNtengiso ibamba ngayo ingqalelo yethu, umbhali, isithethi kunye nonjingalwazi kwiSikolo soShishino saMazwe ngaMazwe saseHult kunye neSikolo seYunivesithi yaseHarvard seMfundo eQhubekayo,UGqr Matt Johnsonicebisa ukuba umbala sisiqalo sengqondo esiphembelela imbono kunye nokwenziwa kwezigqibo: “Ingqondo ityekele ngokwemvelo ekugxininiseni kwizinto ezinophawu oluphezulu. Nokuba imhlophe xa ithelekiswa nomnyama okanye into emileyo phakathi kwentshukumo, umahluko uqinisekisa ukuba into ebonwayo iyabonakala.” Olu lwazi lubalulekile ekwenzeni imiqondiso yedijithali ethimbe ingqalelo, ngakumbi kwiindawo ezixineneyo okanye ezixakekileyo.
Imibala eyahlukileyo ivuselela iimvakalelo ezahlukileyo. Ngokomzekelo, uBlue, unxulumene nokuthembela kunye nokuzinza, okwenza kube yinto ehamba phambili kumaziko emali kunye neempawu zempilo. Ubomvu, kwelinye icala, lubonisa ukungxamiseka kunye nothando, yiyo loo nto luhlala lusetyenziselwa ukuthengisa kunye nokukhushulwa kwemvume. Ngokubandakanya umbala ngobuchule, abathengisi banokulungelelanisa imiqondiso yabo kunye nesazisi segama labo ngelixa belawula ngobuchule iimvakalelo zabathengi.
Iingcebiso ezisebenzayo:
- Sebenzisa imibala ephezulu yokuthelekisa isicatshulwa kunye nemvelaphi ukuphucula ukufundeka kunye nokubonakala.
- Tshatisa imibala kwiimvakalelo okanye izenzo ofuna ukuzivusa - eluhlaza okwesibhakabhaka ukuthembela, obomvu ngokungxamisekileyo, oluhlaza kwi-eco-consciousness.
Ukuyila umnxeba oqinileyo kwisenzo
Uphawu olubonakalayo olubonakalayo lubalulekile, kodwa ubuhle abuyi kuqhuba intengiso ngokwayo. Yonke imiqondiso emikhulu yedijithali nayo kufuneka iphuculwe ukuqhuba intshukumo nge-call-to-action enkulu (CTA). Umyalezo ongacacanga ofana nothi "Kumnandi ngekofu namhlanje!" inokutsala umdla othile kodwa ayiguquki ngokufanelekileyo njengengxelo ethe ngqo, enentshukumo.
I-CTA eyomeleleyo kufuneka icace, inyanzelise kwaye ingxamiseke. Enye indlela esebenzayo kukungena kumgaqo wokunqongophala. Kwi Iindlela ezi-4 zokusebenzisa ukunqongophala ukukholisa kunye nempembelelo: Ungalwenza njani ukhetho lube lunqweneleka ngakumbi okanye lube nomtsalane ngokulwenza lunqongophele,UGqr Jeremy Nicholsonichaza ukuba amaqhinga okunqongophala, anjengobonelelo olufutshane olubonwayo, imfuno ephezulu kunye namathuba akhethekileyo okanye ixesha elincinci, zezinye zeendlela ezisebenzayo zokuqhuba isenzo sabathengi.
Ngokwenza imvakalelo yongxamiseko, ukuthandwa okanye ukuzikhethela, abathengi banokuthatha amanyathelo ngokukhawuleza, besoyika ukuba banokuphoswa. Umzekelo, i-CTA efana "Zihlanu kuphela eziseleyo kweli xabiso - yenza ngoku!" Kunyanzelekile kakhulu kunebinzana elenziwe lafana nelo elithi "Fumana eyakho ngoku."
Nangona ibaluleke kakhulu i-CTA enamandla, kubalulekile ukuba ungadlali kakhulu amaqhinga okunqongophala. Ukusebenzisa ngokugqithisileyo amabinzana afana no "Ngosuku olunye kuphela!" kunokukhokelela ekuthandabuzeni kunye nokunciphisa ukuthembela kwi-brand yakho. Ubuhle beempawu zedijithali kukuguquguquka kwayo - unokuhlaziya ngokulula iiCTA ukubonisa utshintsho lwexesha langempela kunye nokugcina ukunyaniseka.
Ukubamba ingqalelo ngokunyakaza
Ukusuka kwimbono yesayensi yokuziphatha, intshukumo ihlala ibonisa ingozi enokubakho okanye ithuba, ngoko ngokwemvelo ibamba ingqalelo. Ngenxa yokuba ubuchopho bethu busebenza nzima ngale ndlela, umxholo oguqukayo odibanisa ividiyo, oopopayi kunye nezinye iziphumo sisixhobo esinamandla amangalisayo sophawu lwedijithali. Ikwachaza ukuba kutheni iimpawu zedijithali zigqwesa imiqondiso yemveli kulo lonke ithuba.
Isayikholoji yokuziphatha iyakuxhasa oku, iqaqambisa indlela imbonakalo eshukumayo ayithathi ngqalelo kuphela kodwa ikwaphucula ukugcinwa ngokubandakanya ababukeli abakhetha ukubalisa kunye nesenzo. Ukubandakanya izinto ezinopopayi ezifana nokuskrola umbhalo, iikliphu zevidiyo, okanye iinguqulelo ezifihlakeleyo zinokukhokela ngokufanelekileyo ukujonga komthengi kwimiyalezo ephambili.
Oku kunokuvakala kunzima, kodwa inyaniso kukuba iimpawu zedijithali ziyagqwesa ekwenzeni oku kube lula ukwenza.Iimpawu zedijithaliIzixhobo ze-AI zivumela amashishini ukuba abandakanye uluhlu lweziphumo ezahlukeneyo ezenza ukuba iziboniso zabo zingakwazi ukuhoywa ngaphandle kokufuna ukuhlawula abayili begraphic ezibizayo. Obu buchule bokudala kunye nokutshintsha iziboniso zedijithali ngaphakathi kwemizuzu kwakhona kwenza kube lula ukubona ukuba yintoni esebenzayo kunye nengasebenziyo, ivumela iibrendi ukuba zicokise imiyalezo yazo ekuhambeni kwexesha kwaye zifumanise ukuba yintoni kanye ebamba ingqalelo yabathengi.
Uyisebenzisa njani intshukumo ngempumelelo:
- Gxininisa kwintshukumo egudileyo, enenjongo kuneepopayi ezingaphaya kwamandla. Ukuhamba kakhulu kunokuphazamisa okanye kuphazamise ababukeli.
- Sebenzisa iinguqu eziguquguqukayo ukugxininisa iiCTA okanye ukugqamisa izibonelelo ezikhethekileyo.
- Balisa ibali ngokubonwayo-abantu bakhumbula amabali angcono kakhulu kuneenyani ezizimeleyo.
Ukwenza imiqondiso yedijithali enefuthe kuzo zombini isayensi kunye nobugcisa. Ngokusebenzisa amaqhinga okusebenza ngokwasengqondweni, unokunyusa ukuthengisa kwakho ukuze utsale abathengi, wenze izigqibo kwaye uqhube ukuthengisa ngendlela engazange ibonwe ngaphambili. Nje ukuba wazi kakuhle ezi zicwangciso, uya kubona ukuba kutheni iimpawu ezishicilelweyo zemveli zisiba yinto yakudala.
Ixesha lokuposa: Dec-12-2024
