Kwindawo yokwazisa etshintsha rhoqo, amaqhinga okuvelisa izinto ezintsha abalulekile kwiibhrendi ukuze zitsale ingqalelo yabaphulaphuli bazo. Elinye lamaqhinga afumene ukuthandwa kakhulu kukusetyenziswaiziboniso zentengiso ze-LED eluphahleni lweteksi. La maqonga atshintshayo awandisi nje kuphela ulwazi ngebhrendi kodwa akwafikelela kubathengi abanokubakho ngendlela eyahlukileyo nenempembelelo. Oku kusebenza kakuhle kubonakaliswe kukuqatshelwa kutshanje kwephulo leFirefly kunye nePJX Media's Cash App, elafumana iMbasa yeSiliva kwiMbasa zoCwangciso lweMidiya ye-Out of Home ka-2024. Eli bhaso libonisa impembelelo enkulu enayo iiphulo zentengiso yesikrini se-LED esiphahleni seteksi kwindawo yokuthengisa yanamhlanje.
Imiboniso yentengiso ye-LED eluphahleni lweeteksiziye zaguqula indlela iimpawu ezinxibelelana ngayo nabathengi. Ezi zikrini zedijithali, ezi zibekwe eluphahleni lweeteksi, kunzima ukuzityeshela, nto leyo ezenza zibe yindawo efanelekileyo yokwazisa ngentengiso enefuthe elikhulu. Imibala eqaqambileyo kunye nemifanekiso enamandla ibamba ingqalelo yabahambi ngeenyawo nabaqhubi, ishiya umbono okhumbulekayo. Njengoko iindawo zasezidolophini zixinana kakhulu, iindlela zentengiso zemveli zihlala zisokola ukugqama. Nangona kunjalo, ukuhambahamba kweeteksi kunye nobuhle be-LED bokubonisa kuqinisekisa ukuba iimpawu zinokufikelela kubaphulaphuli abahlukeneyo kwiindawo ezahlukeneyo.
Impumelelo yephulo leFirefly kunye nePJX Media's Cash App bubungqina bokusebenza kakuhle kwale ndlela yokwazisa. Ngokusebenzisaiziboniso ze-LED eziphahleni lweteksi, eli phulo likwazile ukufumana ukubonakala okukhulu kwiimarike eziphambili zasezidolophini. Ukwenziwa kobuchule kweli phulo, kunye nokubekwa kwesicwangciso, kwenze ukuba iCash App ikwazi ukunxibelelana nabasebenzisi abanokubakho ngendlela intengiso yendabuko engenakukwazi ngayo. Ibhaso leSiliva kwiMbasa zoCwangciso lweMidiya ye-2024 Out of Home Media Planning alizange liqaphele kuphela ubuchule beli phulo, kodwa likwaqaqambise nokubaluleka okukhulayo kwentengiso yeDigital Out of Home (DOOH) kumxube wentengiso.
Enye yezona nzuzo ziphambili zeintengiso ye-LED eluphahleni lweteksiyikhono layo lokuhambisa umxholo ngexesha langempela. Ngokungafaniyo neebhodi zentengiso ezingashukumiyo, ezi ziboniso zedijithali zinokuhlaziywa ngoko nangoko, zivumela iimpawu ukuba zilungelelanise imiyalezo yazo ngokusekelwe kwixesha losuku, indawo, okanye nakwiziganeko zangoku. Oku kuguquguquka kuvumela abathengisi ukuba banxibelelane nabaphulaphuli babo ngendlela efanelekileyo nefanelekileyo. Umzekelo, ngexesha leeyure zokuxakeka, iphulo lingagxila ekukhuthazeni izibonelelo ezikhethekileyo okanye iinkonzo ezilungiselela iingcali ezixakekileyo, ngelixa ngokuhlwa lingatshintshela kwimiyalezo ejolise kubusuku basebusuku kunye nokuzonwabisa.
Ukongeza, ukongeza itekhnoloji kwiintengiso eluphahleni lweeteksiivula iindlela ezintsha zokuzibandakanya. Ngokukhula kwee-apps zeselfowuni kunye neekhowudi ze-QR, iimpawu zinokukhuthaza abaphulaphuli ukuba babandakanyeke ngoko nangoko. Umzekelo, iteksi ebonisa intengiso ye-Cash App inokubangela abantu abadlulayo ukuba baskene ikhowudi ye-QR ukuze bafumane intengiso ekhethekileyo, nto leyo eyandisa ulwazi lweempawu kunye nokufunyanwa kwabasebenzisi. Eli nqanaba lokuzibandakanya alikhulisi nje kuphela ukusebenza kakuhle kweephulo zentengiso, kodwa likwakhuthaza unxibelelwano olunzulu phakathi kweempawu kunye nabaphulaphuli bazo.
Njengoko imeko yentengiso iqhubeka nokukhula, ukubalulekaizikrini zentengiso ze-LED eluphahleni lweeteksiayinakugqithiswa. Iphulo leFirefly kunye nePJX Media's Cash App laqatshelwa kwiMbasa zoCwangciso lweMedia oluPhumayo lwango-2024, nto leyo ebonisa amandla ale ndlela yokwenza impembelelo. Njengoko iimpawu zifuna iindlela ezintsha zokubandakanya abathengi, indibaniselwano yokuhambahamba, ukubonakala kunye nokusebenzisana okunikezelwa zizikrini ze-LED zophahla lweeteksi ngokuqinisekileyo kuya kudlala indima ebalulekileyo ekubumbeni ikamva lentengiso yangaphandle.
Impumelelo yephulo le-Cash App ibonisa ngokucacileyo ukubaiziboniso zentengiso ze-LED eluphahleni lweteksiazikho nje izinto ezidlulayo, kodwa zizixhobo ezinamandla kurhwebo lwanamhlanje. Njengoko siqhubeka phambili, siya kuba nemincili yokubona indlela iimpawu eziqhubeka ngayo nokusebenzisa le ndlela inamandla ukudala amava entengiso akhumbulekayo nasebenzayo.
Ixesha leposi: Disemba-07-2024
