Kumhlaba wentengiso osoloko uvela, amacebo amatsha abalulekile kwiibrendi ukubamba ingqalelo yabaphulaphuli ekujoliswe kubo. Esinye isicwangciso esinjalo esiye safumana ukutsalwa kakhulu kukusetyenziswaiteksi eluphahleni lwe-LED imiboniso yentengiso. La maqonga aguqukayo awanyusi nje ulwazi lophawu kodwa afikelela abathengi abanokubakho ngendlela eyodwa nenefuthe. Oku kusebenza kakuhle kubonakaliswa luqwalaselo lwamva nje lwephulo le-Firefly kunye ne-PJX Media's Cash App, elifumene iMbasa yeSilivere kumaBhaso okuCwangciswa kweMidiya ephuma eKhaya yowama-2024. Eli wonga liqaqambisa ifuthe elikhulu elinalo kwiiteksi kuphahla lweeteksi ze-LED kwimiba yentengiso kwimbonakalo yangoku yentengiso.
Teksi kuphahla lwe-LED imiboniso yentengisobaye bayiguqula indlela iibrendi ezinxibelelana ngayo nabathengi. Ibekwe kwindawo ephambili eluphahleni lweeteksi, ezi zikrini zedijithali kunzima ukuzihoya, zizenza zibe yindawo efanelekileyo yokuthengisa impembelelo ephezulu. Imibala eqaqambileyo kunye nemifanekiso eguquguqukayo ibamba ingqalelo yabahambi ngeenyawo nabaqhubi, ishiya umbono ongalibalekiyo. Njengoko imimandla yasezidolophini ixinana ngakumbi, iindlela eziqhelekileyo zokubhengeza ngokufuthi kunzima ukuzibala. Nangona kunjalo, ukuhamba kweeteksi ezidityanisiweyo kunye nendalo yokujonga amehlo emiboniso ye-LED iqinisekisa ukuba iimpawu zinokufikelela kubaphulaphuli abahlukeneyo kwiindawo ezahlukeneyo.
Impumelelo yephulo le-Firefly kunye ne-PJX Media's Cash App bubungqina bokusebenza kolu hlobo lwentengiso. Ngokusebenzisa amandlaiteksi eluphahleni imiboniso LED, iphulo likwazi ukufumana ukubonakala okubonakalayo kwiimarike eziphambili zasedolophini. Ukwenziwa koyilo lwephulo, kudityaniswe nokubekwa ngobuchule, kwenza iCash App yakwazi ukunxulumana nabasebenzisi abanokubakho ngendlela iintengiso zemveli zingenako. Imbasa yeSilivere kumaBhaso oCwangciso lweMedia yowama-2024 ngaphandle kokuqaphela nje ubuchule bephulo, kodwa ikwaqaqambise ukubaluleka okukhulayo kweDigital Out of Home (DOOH) kwintengiso kumxube wentengiso.
Enye yeenzuzo eziphambili zeiteksi eluphahleni lwentengiso ye-LEDkukukwazi kwayo ukuhambisa umxholo wexesha lokwenyani. Ngokungafaniyo neebhilibhodi ezimile, ezi ziboniso zedijithali zinokuhlaziywa ngoko nangoko, zivumela iibrendi ukuba zilungelelanise imiyalezo yazo ngokusekelwe kwixesha lemini, indawo, okanye iziganeko zangoku. Oku bhetyebhetye kuvumela abakhangisi ukuba bazibandakanye nabaphulaphuli babo ngendlela efanelekileyo nangexesha elifanelekileyo. Umzekelo, ngexesha longxamiseko, iphulo linokugxila ekukhuthazeni izibonelelo ezikhethekileyo okanye iinkonzo ezibonelela abantu abaziingcali ezixakekileyo, ngelixa ngokuhlwa zinokutshintshela kwimiyalezo ejolise kubomi basebusuku kunye nokuzonwabisa.
Ukongeza, ukubandakanya itekhnoloji kwiintengiso yophahla lweteksiivula iindlela ezintsha zothethathethwano. Ngokunyuka kwee-apps zeselula kunye neekhowudi ze-QR, iimpawu zinokukhuthaza abaphulaphuli ukuba babandakanyeke ngokukhawuleza. Umzekelo, iteksi ebonisa intengiso yeCash App inokukhuthaza abadlulayo ukuba baskene ikhowudi ye-QR yentengiso ekhethekileyo, ukwandisa ulwazi lophawu kunye nokufumana umsebenzisi. Eli nqanaba lokuzibandakanya alinyusi nje ukusebenza kwamaphulo entengiso, kodwa likwakhuthaza unxibelelwano olunzulu phakathi kweempawu kunye nabaphulaphuli babo.
A s imbonakalo yentengiso iyaqhubeka ukuvela, ukubalulekauphahla lweteksi izikrini zentengiso ze-LEDayinakubaxa. Iphulo le-Firefly kunye ne-PJX Media's Cash App yamkelwa kwi-2024 Out of Home Media Planning Awards, ebonisa amandla ale medium ukwenza impembelelo. Njengoko iimveliso zifuna iindlela ezintsha zokubandakanya abathengi, indibaniselwano yokuhamba, ukubonakala kunye nokusebenzisana okubonelelwa ngophahla lweeteksi izikrini ze-LED ngaphandle kwamathandabuzo ziya kudlala indima ephambili ekubumbeni ikamva lentengiso yangaphandle.
impumelelo yephulo Cash App ibonisa ngokucacileyo ukubaiteksi eluphahleni lwe-LED imiboniso yentengisozingaphezulu nje kwendlela edlulayo, kodwa sisixhobo esinamandla kuluhlu lwangoku lokuthengisa. Njengoko sisiya phambili, siya kuba nemincili ukubona ukuba iibrendi ziqhubeka njani ukusebenzisa le ndlela iguqukayo ukwenza amava entengiso akhumbulekayo nasebenzayo.
Ixesha lokuposa: Dec-07-2024
