Upapasho lwengingqi kunye nommandla ziindlela ezinamandla zokusasaza uphawu kwindawo ethile.Le yindlela engabiziyo yokukhulisa ulwazi phakathi kwendawo ethile yendawo ekuvumela ukuba ugxininise ixesha kunye nemali yakho ngendlela esebenzayo.Xa kufikwa ekuqondeni indlela yokubhengeza ekuhlaleni kukho izixhobo ezimbalwa ezinamandla onokuzisebenzisa.Esinye sezo zixhobo yintengiso yeeteksi.Olu hlobo lokuthengisa sele lukhona amashumi eminyaka kwaye iseyeyona ndlela isebenzayo yokusasaza ulwazi lwentengiso yakho kwindawo yendawo.
Ukuba ubunomdla malunga nentengiso yeeteksi, nantsi yonke into ekufuneka uyiqwalasele ukuze ubone ukuba le ndlela yokuthengisa ilungile na kwibhrendi yakho.
Yintoni kanye kanye iNtengiso yeeteksi?
Intengiso yeeteksi luhlobo lwe-OOH, emele ukuba ngaphandle kwekhaya, intengiso enenzuzo ezininzi ezizodwa.Olu hlobo lwentengiso lusebenzisa ukushukumiseka kunye nokubonakala kweteksi yeteksi ukutyhala ulwazi lwenkampani kwindawo esembindini.
Oku kunokusebenza kakhulu ekufumaneni ulwazi lophawu lutyhalelwe kuso sonke isixeko kwaye lusebenza njengesixhobo esinamandla sentengiso yasekhaya.Intengiso yeeteksi nayo ingatshintsha kwaye ijonge ngeendlela ezininzi ezahlukeneyo.Ngokwesiqhelo, izibhengezo zeeteksi bezithandwa kakhulu ziintengiso ezibekwe phezu kweteksi.Olu hlobo lwesikimu sentengiso lusasetyenziswa nanamhlanje, kodwa ukwakho ezinye iinketho ezimbalwa onokuthi ukhethe kuzo.
Iphaneli yeDijithali
Ngenxa yokuba iiphaneli zedijithali zibonakala kakhulu kwiintengiso ze-OOH kwaye zifikeleleka ngokubanzi kwiimpawu, ukusebenzisa iiphaneli zedijithali lukhetho olukhulu kwintengiso yeteksi.Ezi paneli zinokubonwa ngaphakathi kwiteksi yeteksi ebonisa ngefestile.Ngombala oqaqambileyo kunye noyilo olukhulu, le yindlela efanelekileyo yokubhengeza uphawu okanye uphawu oluthile.Le ayisiyondlela ilungileyo yokubeka ulwazi oluninzi okanye umzobo ontsokothileyo ekudlalweni, nangona kunjalo ngenxa yendawo encinci.Intengiso yeeteksi inokuba luncedo ekukhuthazeni iinkonzo ezifana nezo zithenga iimoto ezingafunekiyo
Ukuvala imoto
Intengiso yeeteksi inokuthatha ithuba leemoto ezisongayo ezigubungela indawo enkulu yekhebhu ngokwayo kwisibhengezo.Ngokuqinisekileyo le yeyona ndlela ilungileyo yokuba neyona canvas inkulu onokuthi udlale ngayo xa isiza kwintengiso yeeteksi, nangona kunjalo, ayithethi ukuba yeyona isebenzayo.Xa uyila isisongelo semoto, kufuneka uqinisekise ukuba usebenzisa uyilo olungenzi nje ukuba ikhabhu yeeteksi ibonakale ngathi inomsebenzi wepeyinti ongaqhelekanga.
Ezi zisongelo zeemoto zinokubandakanya indawo enye yekhabhi okanye yonke into.Nokuba kunjalo, uyilo olukrelekrele oludityaniswe nophawu olukhulu lunokwenza le ndlela yokuthengisa iteksi isebenze ngokwenene.
Zeziphi ezona zinto ziluncedo kwiTaxi Cab Advertising?
Inzuzo ephambili yentengiso yeeteksi iqhelekile ukuba le yindlela enamandla kunye nesebenzayo ye-OOH enokuthi iphunyezwe ngezinga elizinzileyo.Intengiso yeteksi yeteksi inenzuzo yokubonisa iibrendi kumawaka-waka abantu yonke imihla, nangona kunjalo, azibizi njengezinye iindlela ze-OOH njengentengiso yebhilibhodi.
Oku kunokuba lulutho olukhulu kwiibhrendi ezincinci ezinokuthi zingakwazi ukufikelela kwizicwangciso zephulo ezikhulu zokufumana ukuvezwa kwinqanaba elikhulu.
Ngubani Intengiso yeeteksi engayilungelanga?
Ixabiso elincinci xa lithelekiswa neepaneli ezinkulu zedijithali, okanye iibhodi zentengiso ezibizayo zinokunomtsalane, kodwa int yentengiso yeeteksi kumntu wonke.Iindawo ezicacileyo ezingayi kuxhamla kwintengiso yeeteksi inokuba ziindawo ezingenazo iinkonzo zeteksi ezisebenzayo.Ukuqhubela phambili, iindawo ezincinci zasezidolophini ezinokuthi zibe nabemi abaninzi kwaye ezinye iinkonzo zeeteksi zisenokungabi sisixhobo esikhulu kangako.
Yeyiphi iNtengiso yeeTeksi Esebenza kakhulu?
Ezona ndawo zisebenzayo kwintengiso yeeteksi ziya kuba ziindawo ezinomthamo omkhulu wezithuthi, ngakumbi kumgama omfutshane.Ezi ziqhelekile iindawo zezikhululo zeenqwelomoya ezitsha kwizixeko ezikhulu njengeChicago, isiXeko saseNew York, okanye i-LA.Amaziko okuthenga kunye neendawo zabakhenkethi zikwayindawo entle yeentengiso zeeteksi kuba zihlala zisetyenziswa kakhulu ziinkonzo zeeteksi.
Ukuqukumbela
Ezi nkonzo ziyindlela entle yokwazisa abakhenkethi kunye nabahlali ngokufanayo malunga nento eyenzekayo kufutshane.Ngelixa iimveliso zelizwe zinokusebenzisa intengiso yerhafu, kwaye wenze, le ndlela yokuthengisa inamandla kwindawo yendawo.
Iimvumi zeBroadway zisebenzisa intengiso yeeteksi ukwazisa abantu ngento eyenzekayo ngendlela ebanzi, ngendlela efanayo naleyo iikhasino zaseLos Vegas ziyisebenzisela ukuthengisa phezulu nasezantsi.Kwiindawo ezithengiswa kakhulu, intengiso yeeteksi lukhetho oluhle kumashishini amancinci anokuthi angabinabhajethi yeebhilibhodi ezinkulu okanye iiphaneli zedijithali ezibizayo.Ngokusebenzisa iikhabhi zerhafu njengenkonzo yakho yentengiso yeselula, uphembelela abantu abakwindawo ethe ngqo yohlobo lwakho ngokomlinganiselo omkhulu.
Ixesha lokuposa: Aug-16-2023
