ISIXEKO SAseNew York–I-GPO Vallas, inkampani ephambili yentengiso yaseLatin America “engaphandle kwekhaya” (OOH) ibhengeza ukuqaliswa kwe-SOMO e-US, umgca omtsha weshishini owakhiwe ngokubambisana ne-Ara Labs, wokusebenza kwezikrini ezingama-4,000 kwimiboniso yentengiso yeemoto zedijithali ezingama-2,000 e-NYC, evelisa imifanekiso engaphezulu kweebhiliyoni ezi-3 ngenyanga. Ezi nkampani zingene kwintsebenziswano ekhethekileyo yeminyaka emininzi ne-Ara kunye ne-Metropolitan Taxicab Board of Trade (MTBOT) kunye ne-Creative Mobile Media (CMM), icandelo le-Creative Mobile Technologies (CMT). I-MTBOT yeyona ntlangano inkulu yeteksi etyheli eNew York City. Ngolu budlelwane, i-SOMO iya kuba nokufikelela kwiiteksi ezingama-5,500 ukubonisa intengiso phezulu, okwangoku imele isabelo semarike esingaphezulu kwama-65% seeteksi ezipheleleyo kwisixeko.
Ngokubambisana kwazo, iinkampani ziya kwandisa inethiwekhi yentengiso yedijithali yeemoto ukuya kwiimarike eziphambili zaseMelika, eLatin America naseYurophu ngenjongo yokufikelela kwiimboniso ezisebenzayo ezingaphezu kwama-20,000 kwihlabathi liphela. Ukongeza ekukhuliseni ubungakanani benethiwekhi, iinkampani ziyasebenzisana kwitekhnoloji yesikrini seemoto zesizukulwana esilandelayo ngokugxila ekuzinzeni kunye nedatha etyebileyo yexesha langempela yabathengisi kunye namaqabane esixeko.
“Imiboniso yentengiso yeteksi ephezulu ye-NYC isenokuba yeyona mveliso ye-DOOH idumileyo neyaziwayo e-United States,” utshilo uGabriel Cedrone, i-CEO ye-GPO Vallas. “Ngentsebenziswano yethu ne-Ara kunye ne-MTBOT, sonwabile kakhulu ukudibanisa ubuchule bethu kunye ne-DNA yethu yokuzinza ukuze senze i-SOMO, uphawu olutsha lwenethiwekhi yethu ephezulu yeemoto.”
Ngokungafaniyo neziboniso zentengiso ze-OOH zemveli ezineendawo ezizinzileyo, iziboniso ze-Ara ze-digital car top ziyimilinganiselo yeshishini yodidi olutsha lwe-"moving out-of-home media" (MOOH) ezivumela abathengisi ukuba badibane nabaphulaphuli babo apho bakhoyo ngokujolisa kwiindawo ezithile ngexesha lasemini kunye nokujolisa kwiindawo ezahlukeneyo.
“Iintengiso zeemoto ezikwizinga eliphezulu ziyifomathi yeendaba evavanyiweyo nevavanyiweyo enika ukufikelela okukhulu, ukuphindaphinda, kunye nexabiso.” wongeze watsho uJamie Lowe, i-CRO ye-SOMO. “Ngoku ukuba nakho ukwahlulahlula i-GPS, ukujolisa kwi-geo, amandla aguqukayo, kunye nokukwazi ukuba luncedo kuluntu nakwiidolophu kuvumela abathengisi ukuba bazise amava edijithali kwihlabathi elibonakalayo.”
Inethiwekhi ye-Ara ephezulu yeemoto sele isetyenziswa ziimpawu ezifana neWalMart, Starbucks, FanDuel, Chase, kunye neLouis Vuitton. I-GPO Vallas iza kuphinda isebenzise imizamo yokuthengisa kubathengi base-US kuwo onke amacandelo kwaye ingenise iqonga le-top yeemoto kubathengi bayo bamazwe ngamazwe. Namhlanje iinkampani zibhengeza ukuba imizamo yokuthengisa ye-GPO Vallas e-US iza kukhokelwa yiGosa eliyiNtloko leNgeniso kunye negqala leshishini ledijithali uJamie Lowe.
Ixesha lokuthumela: Sep-23-2024
