ISIXEKO ENTSHA YORK-IiGPO Vallas, I-Latin America ehamba phambili "ngaphandle kwekhaya" (OOH) inkampani yokukhangisa ibhengeza ukuqaliswa kwe-US ye-SOMO, umgca omtsha weshishini owakhiwe ngokubambisana ne-Ara Labs, ekusebenzeni kwezikrini ze-4,000 kwi-2,000 yedijithali yemoto yedijithali ebonisa intengiso ephezulu kwi-NYC. , eyenza ngaphezulu kwe-3 yeebhiliyoni zeembonakalo zenyanga. Iinkampani zingene kwintsebenziswano ekhethekileyo yeminyaka emininzi kunye ne-Ara kunye neBhodi ye-Metropolitan Taxicab yoRhwebo (MTBOT) kunye ne-Creative Mobile Media (CMM), icandelo le-Creative Mobile Technologies (CMT). I-MTBOT ngowona mbutho mkhulu weteksi omthubi kwisiXeko saseNew York. Ngobu buhlakani, i-SOMO iya kuba nokufikelela ukuya kuthi ga kwi-5,500 yeeteksi ukubonisa intengiso phezulu, ngoku imele ngaphezulu kwe-65% yesabelo semarike yetotali yeeteksi zizonke esixekweni.
Ngobudlelwane bazo, iinkampani ziya kuthi ngokudibeneyo zilinganise uthungelwano lwentengiso yeemoto zedijithali ukuya kwezona ntengiso ziphezulu zaseMelika, zaseLatin America kunye naseYurophu ngenjongo yokufikelela kwimiboniso esebenzayo yehlabathi engaphezu kwama-20,000. Ukongeza ekukhuliseni ubungakanani bothungelwano, iinkampani zisebenzisana kwisizukulwana esilandelayo seteknoloji yokubonisa imoto ngokugxila ekuzinzeni kunye nedatha yexesha langempela elicebileyo kubakhangisi kunye namaqabane edolophu.
"Izibhengezo zentengiso zeteksi eziphezulu ze-NYC zinokuba yeyona mveliso ye-DOOH ebalaseleyo kwaye ifumaneka yonke indawo e-United States," utshilo uGabriel Cedrone, i-CEO ye-GPO Vallas. "Ngobambiswano lwethu no-Ara kunye ne-MTBOT, siyavuya ukuzisa ubuchule bethu kunye ne-DNA yethu yokuzinza ukudala i-SOMO, uphawu olutsha lwenethiwekhi yethu yemoto."
Ngokungafaniyo nemiboniso yentengiso yemveli ye-OOH eneendawo ezimisiweyo, imiboniso ephezulu yedijithali yemoto ye-Ara luphawu loshishino lweklasi entsha “yemithombo yeendaba ephuma ngaphandle kwekhaya” (MOOH) exhobisa abathengisi ukuba bahlangabezane nabaphulaphuli abajolise kubo apho bakhoyo. ngexesha lokwenyani lenxalenye yosuku kunye ne-hyper-local target.
Imiboniso yentengiso ephezulu yeemoto yifomathi evavanyiweyo yemidiya ebonelela ngokufikelela, ukuphindaphinda, kunye nexabiso. wongeze uJamie Lowe, i-CRO ye-SOMO. "Ngoku ukubanakho ukubeka i-GPS, i-geo-thargeting, amandla aguqukayo, kunye nokukwazi ukufaneleka ngokwemeko kwiindawo ezihlala kuzo kunye nezixeko kuvumela abathengisi ukuba baqhubele phambili nokuzisa amava edijithali kwihlabathi lenyama."
Inethiwekhi ephezulu yemoto ka-Ara sele isetyenziswa ziimpawu ezinjengeWalMart, Starbucks, FanDuel, Chase, kunye noLouis Vuitton. I-GPO Vallas iza kuphinda-phindeka kabini kwiinzame zokuthengisa kubathengi base-US kuwo onke amacandelo kunye nokwazisa iqonga lemoto eliphezulu kubathengi bayo babathengisi bamazwe ngamazwe. Iinkampani namhlanje zibhengeza ukuba iinzame zokuthengisa ze-GPO Vallas zase-US ziya kukhokelwa yiGosa eliyiNtloko lezeRhafu kunye ne-digital-out-of-home industry veteran Jamie Lowe.
Ixesha lokuposa: Sep-23-2024
