Kwimbonakaliso emangalisayo yomanyano nenkxaso, izibane ezikhanyayo zaseTimes Square kutshanje zifumene injongo entsha. Ngobusuku obudlulileyo, iqela leSalomon Partners Global Media, ngokubambisana ne-Outdoor Advertising Association of America (OAAA), libambe itheko le-cocktail ngexesha lomsitho we-NYC Outdoor. Lo msitho wamkele iinkokheli zoshishino ukuba zibone iphulo elinamandla elithi "Roadblock Cancer", ukuthathwa kwebhodi yentengiso yeTimes Square ezinikele ekuphakamiseni ulwazi kunye nokuxhasa ubomi beMemorial Sloan Kettering Cancer Center.
Iphulo le-Roadblock Cancer liguqula iibhodi ze-LED ezidumileyo zeTimes Square zibe yikhava yethemba nokuqina. Ezi ziboniso zinkulu zedijithali, ezi ziyaziwa ngokukwazi kwazo ukutsala ingqalelo yezigidi zabantu, zibonisa imiyalezo enamandla kunye nemiboniso egxininisa ukubaluleka kokuxhasa uphando kunye nonyango lomhlaza. Esi siganeko singaphezulu nje kwesidlo esibonakalayo; sisibizo sokwenza okuthile, sikhuthaza uluntu ukuba luthathe inxaxheba kwiziganeko ze-"Cycle for Survival" ezenzeka kulo lonke ilizwe.
I-“Cycle for Survival” luchungechunge lweenkqubo zokuqokelela imali zebhayisekile zangaphakathi ezikhethekileyo ezinceda ngokuthe ngqo iMemorial Sloan Kettering Cancer Center. Imali eqokelelwe ngezi ziganeko ibalulekile ekuphuculeni uphando kunye neendlela zonyango lwemihlaza engaqhelekanga, edla ngokufumana ingqalelo encinci kunye nenkxaso-mali encinci kuneentlobo eziqhelekileyo. Ngokusebenzisa ukubonakala okuphezulu kweTimes Square, lo msitho ujonge ukufikelela kubaphulaphuli abaninzi kwaye ubakhuthaze ukuba bajoyine umlo ochasene nomhlaza.
Ukongeza kwiibhodi ze-LED zeTimes Square, ii-LED ezikwiiphahla zeeteksi kulo lonke isixeko nazo zidlala indima ebalulekileyo ekwandiseni umyalezo. Ezi ntengiso zeselula zibonwa ngabahambi abaninzi kunye nabakhenkethi, nto leyo eyandisa ukufikelela kweli phulo. Ukudibana kwamaqonga entengiso angaguqukiyo natshintshayo kudala indlela ebanzi yokuphakamisa ulwazi, ukuqinisekisa ukuba umyalezo wethemba kunye nenkxaso yophando lomhlaza uvakala kwizitrato ezixakekileyo zeSixeko saseNew York.
Lo msitho wawungaphezulu nje kombhiyozo, wawungumbuthano weenkokheli zoshishino ezinomdla wokusebenzisa amaqonga azo ukuze zilungele uluntu. Umsitho wokwamkela iziphuzo ezinxilisayo unike ithuba lokunxibelelana nokusebenzisana, kwaye abo babekho babelane ngeengcinga malunga nendlela yokusebenzisa ngakumbi intengiso yangaphandle ukukhuthaza ububele. Ukusebenzisana phakathi koluntu lwentengiso kunye neenkqubo zezempilo ezifana neCircle of Survival kubonisa amandla esenzo esidibeneyo ekusombululeni imiba ebalulekileyo.
Izibane ezikhanyayo zeTimes Square zenza okungaphezulu nje kokufanekisela ingxolo nobomi basezidolophini; zimele iqela elimanyeneyo ekulweni nomhlaza. Iphulo leRoadblock Cancer lisisikhumbuzo sokuba nangona idabi lokulwa nomhlaza ongaqhelekanga linokuba ngumceli mngeni, alinakoyiswa. Ngenkxaso yoluntu, amaqhinga okuthengisa amatsha, kunye nokuzinikela kwemibutho efana neMemorial Sloan Kettering, kukho ithemba lokuba ubomi obuncinci buya kuchaphazeleka sesi sifo kwixesha elizayo.
Intsebenziswano phakathi kweqela leendaba lehlabathi likaSalomon Partners, i-OAAA, kunye noMemorial Sloan Kettering ngephulo leRoadblock Cancer ibonakalisa amandla okuguqula intengiso. Ngokusebenzisa amaqonga abandakanyayo afana neebhodi ze-LED zeTimes Square kunye nemiboniso yophahla lweeteksi, azikhulisi nje kuphela ulwazi, kodwa zikwakhuthaza nesenzo ekulweni nomhlaza. Njengoko sijonge kwikamva, amanyathelo anje asikhumbuza ukuba kunye, sinokukhanyisa indlela eya kwihlabathi apho umhlaza ungaselulo utshaba olunamandla.
Ixesha leposi: Oktobha-18-2024
