Kumboniso oqaqambileyo wobumbano kunye nenkxaso, izibane eziqaqambileyo zeTimes Square kutshanje zifumene injongo entsha. Ngobusuku bokugqibela, iqela le-Salomon Partners Global Media, ngokubambisana ne-Outdoor Advertising Association of America (OAAA), yabamba i-cocktail yokwamkela ngexesha lomcimbi we-NYC Outdoor. Lo msitho wamkele iinkokeli zoshishino ukuba zibonelele ngephulo elinefuthe elithi "Roadblock Cancer", ukuthathwa kwebhodi yebhilibhodi yeTimes Square ephezulu ezinikele ekukhuliseni ulwazi kunye nenkxaso-mali yobomi beZiko loMhlaza weSikhumbuzo seSloan Kettering.
Iphulo le-Roadblock Cancer liguqula iibhodi ze-LED ze-Times Square ze-LED zibe yilaphu yethemba kunye nokomelela. Eyaziwa ngokukwazi kwabo ukubamba ingqalelo yezigidi, le miboniso mikhulu yedijithali ibonisa imiyalezo enamandla kunye nemiboniso ebonisa ukubaluleka kokuxhasa uphando lomhlaza kunye nonyango. Isiganeko singaphezulu nje kwesidlo esibonakalayo; likhwelo lokuthatha inyathelo, libongoza uluntu ukuba luthathe inxaxheba kwimisitho ethi “Cycle for Survival” eqhubeka kwilizwe liphela.
"I-Cycle for Survival" luluhlu lweengxowa-mali ezikhethekileyo zokukhwela ibhayisekile ngaphakathi ezixhamla ngokuthe ngqo kwiZiko loMhlaza weSikhumbuzo Sloan Kettering. Iimali eziqokelelwe ngezi ziganeko zibaluleke kakhulu ekuqhubeleni phambili uphando kunye nonyango lonyango lwemihlaza enqabileyo, ehlala ifumana ingqalelo encinci kunye nenkxaso-mali kuneentlobo eziqhelekileyo. Ngokusebenzisa ukubonakala okuphezulu kwe-Times Square, umsitho ujolise ekufikeleleni kubaphulaphuli ababanzi kwaye ubakhuthaze ukuba bazibandakanye kumlo ochasene nomhlaza.
Ukongeza kwiibhodi ze-Times Square ze-LED, imiboniso ye-LED kuphahla lweeteksi kwidolophu yonke ikwadlala indima ebalulekileyo ekwandiseni umyalezo. Ezi ntengiso zihambayo zibonwa ngabakhweli abaninzi kunye nabakhenkethi, besandisa ngakumbi ukufikelela kweli phulo. Indibaniselwano yamaqonga eentengiso amileyo kunye naguqukayo enza indlela ebanzi yokwazisa, iqinisekisa ukuba umyalezo wethemba kunye nenkxaso yophando lomhlaza uyavakala kwizitrato eziphithizelayo zeSixeko saseNew York.
Lo mnyhadala wawungaphezu kombhiyozo, yayiyindibano yeenkokeli zeshishini ezinomdla wokusebenzisa amaqonga azo ukuze kulungelwe uluntu. Ulwamkelo lwe-cocktail lunike ithuba lokunxibelelana kunye nokusebenzisana, kwaye abazimasayo babelane ngezimvo malunga nendlela yokuqhubela phambili intengiso yangaphandle ukukhuthaza isisa. Ukubambisana phakathi koluntu lwentengiso kunye namanyathelo okhathalelo lwezempilo afana ne-Circle of Survival iquka amandla okusebenza ngokubambisana ekujonganeni nemiba ebalulekileyo.
Izibane eziqaqambileyo zeTimes Square zenza okungakumbi kunokufuzisela ukuphithizela kobomi besixeko; bamele imbumba emanyeneyo ekulweni umhlaza. Inyathelo le-Roadblock Cancer sisikhumbuzo sokuba nangona idabi lokulwa nomhlaza onqabileyo linokuba ngumceli mngeni, alinakugqithiswa. Ngenkxaso yoluntu, izicwangciso zentengiso ezitsha, kunye nokunikezelwa kwemibutho efana neSikhumbuzo Sloan Kettering, kukho ithemba lokuba ubomi obuncinci buya kuchaphazeleka sesi sifo kwixesha elizayo.
Intsebenziswano phakathi kweqela leendaba lehlabathi le-Salomon Partners, i-OAAA, kunye neSikhumbuzo Sloan Kettering ngokusebenzisa iphulo lomhlaza we-Roadblock ligxininisa amandla okuguqula intengiso. Ngokusebenzisa amaqonga okuzibandakanya afana neebhodi ze-Times Square ze-LED kunye nemiboniso ephezu kophahla lweeteksi, azinyusi nje kuphela, kodwa zikwakhuthaza inyathelo kumlo ochasene nomhlaza. Njengoko sijonge kwikamva, amaphulo afana neli asikhumbuza ukuba kunye, singakhanyisa indlela eya kwihlabathi apho umhlaza ungaselotshaba oloyikekayo.
Ixesha lokuposa: Oct-18-2024
